Zorawar Kalra, founder and managing director of Massive Restaurants (India), is launching Farzi Café in the Middle East.
Launched in partnership with Crossroad Hospitality LLC, Massive Restaurants (India) announced that the first outlet will open at City Walk Phase 2 on Sheikh Zayed Road, Dubai, in early 2016.
The brand's first international foray promises a "quirky, theatrical culinary experience", the statement added.
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Kalra said, “Farzi Café is a modern Spice Bistro which has undergone extensive research & development and incorporates cutting edge cooking techniques, such as molecular gastronomy and creative culinary art to craft a one of its kind experience that imbibes all your five senses.
"The food is global in nature but with a unique progressive Indian twist."
He added: "For the first time you will experience Arabic influenced global cuisine as well as using progressive cooking techniques and styles, in a never-before-seen way that will bring about new levels of excitement to the cuisine.”
Farzi Café will utilise the work of Jiggs Kalra, culinary director at Massive Restaurants, who is responsible for creating some of India's top restaurants.
In 2014, it was reported that Masala Library by Jiggs Kalra would launch in the UAE at the Radisson Royal Hotel. However, that project was not realised at the time.
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