European premium bottled water brand Melt Water Original has entered the Middle East market.
It is now available in various outlets across Dubai and Abu Dhabi with planned expansion into all other Emirates, and the rest of the Gulf region.
Arūnas Ališauskas, Melt Water, Ltd. CEO, said: “Expanding to the Middle East is a strong strategic decision for us because of the region’s established market for world class products and premium goods.
"We have an award-winning water of which the quality I am very proud of.”
In a statement, the company said its mission is to develop food and beverage production technology that makes reliance on commonly used antibiotics, preservatives, flavour enhancers, and artificial additives obsolete.
“We are dedicated to catering to the modern consumer, who looks for quality, purity, and health in their diet,” commented David Watson, Melt Water Ltd. country manager.
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