That’s not all. Millennials like free Wi-Fi in restaurants and bars, as well as ample electrical outlets and USB ports. Because everyone’s phone is running low on battery by the time the meal arrives, millennials want to plug in and recharge. The use of technological devices such as tablets instead of menus, and the option to order and pay with mobile phones, and even different games on tablets in the restaurant, all become very powerful tools for attracting restaurant guests.

When it comes to the menu offering, the millennials are actively seeking customisation. Food and beverages that suit their cravings, and a variety of appealing flavours, are among the most important factors. Sharing is also key. A small plate to share is not a movement or trend, it is reality.

This generation values authenticity more than anything. They want the genuine experience. A globally-inspired cuisine usually holds the most appeal. They also love an ethnic mash-up such as tamarind miso marinated onglet steak or grilled aubergine, chilli, ginger, yuzu and soy dressing. Crispy shallots and sugar-cured prawn omelette with smoked chilli sambal, or flavoured mascarpone on banana bread are just a few suggestions. Don’t be afraid to offer something with an unexpected or dramatic twist, or to put modern spins on established comfort foods, when seeking to satisfy their “snacking” lifestyle.

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Food transparency and open kitchens are also highly valued by millennials. They want to know calorie counts, nutritional information, and provenance — make sure you have healthy options on your menu. And they want to be able to see into the kitchens, to confirm they’re getting what they asked for. Also very important are signature beverages such as beer and cider cocktails, flavoured whiskeys, or spiced rums and liqueurs.

Attracting millennials to your restaurant or bar is no easy feat, but the potential rewards are worth the effort when you consider their annual buying power.

Willi Elsener is the founder of ‘bespoke’, a boutique hospitality and food & beverage advisory firm based in Dubai, UAE. He has more than 40 years’ experience in different sectors of the hospitality industry around the globe. Contact him on willi@elsener.net.