Dubai’s vast selection of restaurants in differentiated neighbourhoods at numerous price points has resulted in a significant rise in cut-throat promotional activity, with each operator fighting to attract business. But what is next?

In the ever-changing food and beverage industry, the global landscape has evolved dramatically over the last few years. And it will change even more over the next five to eight years as the millennials’ spending habits are expected to peak.

Millennials have come of age during a time of technological change, globalisation and economic disruption. They show different attitudes to ownership, or what is now called a “sharing economy”.

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But what impact is this generation having on shaping this new economy? The millennials will be demanding big changes in the F&B industry but unfortunately, not many operators have actually taken this into consideration. They don’t yet see the full potential of this upcoming global market and have not studied their behavioural patterns or identified their F&B preferences.

So what is it that millennials want in a venue? They are actively seeking a casual, affordable restaurant or bar that gives guests the opportunity to meet new friends, socialise and have fun. This means more open spaces and an inviting atmosphere; the choice of large, community tables; flexible seating to help accommodate big parties, and a more modern lobby and bar area.

A quirky-yet-functional outlet design — warm, colourful and youthful — but with unique, funky elements and distinctive décor for a simpler, more home-like feel, will attract them in, while comfortable chairs and sofas will surely keep them in your outlet for longer.

Remember that it needs to be photogenic too. Millennials are taking and sharing photos constantly, so they want the setting to look good. And don’t forget that millennials love to be part of a crowd.