Dubai's expanding landscape of Michelin-starred celebrity chef restaurants continues to attract diners with the promise of exceptional food and service according to industry insiders.
Gordon Ramsay's Verre restaurant at the Dubai Hilton Creek Hotel has had continued success due to its returning European customers who are loyal to the high-profile chef said general manager Mike Nalborczyk.
"Gordon [Ramsay] recently visited us for two days and the public and media attention that he received was significant; it was enough to remind us that he brings even more weight and quality to our hotel."
However, it's not just the name but a standard of service that customers have come to expect said Nalborczyk.
The Grosvenor House's Rhodes Mezzanine restaurant - which takes its name from UK-based Michelin-starred chef Gary Rhodes - agreed that the celebrity brand represented a certain standard of quality.
"Rhodes Mezzanine offers guests the very best in modern British cooking, which is a concept that is unique to the restaurant industry in Dubai," said Grosvenor House general manager Pam Wilby.
Profitability is another driving force behind the increasing number of celebrity chef restaurants said Nalborczyk.
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"Verre is our most profitable outlet because it is our busiest."
The InterContinental Hotel Dubai Festival City recently opened Reflets par Pierre Gagnaire, created by the Michelin-starred French chef Pierre Gagnaire.
"Gagnaire's global reputation has ignited an interest [from diners]," said IHG area general manager, Tom Meyer.
More celebrity chef restaurants could be expected in the region in coming years added Stuart Nielsen, director of F&B at the InterContinental & Crowne Plaza Dubai Festival City.
"We expect more five-star hotels to partner with famous and highly-accredited chefs, such as are already present in Dubai."
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