A September 2014 Alpen Capital report estimated the MICE sector in the GCC to be valued at US $1.28bn (AED 4.7bn), while outbound tourism including MICE and luxury tourism is estimated at $19.06bn (AED 70bn) for an approximate 37 million tourists according to WTO estimates.
"Taking these market statistics into consideration, the fourth annual MICE Arabia Congress has put into place a conference agenda that will discuss the trends and challenges in these sectors, while retaining a dominant focus on the one-to-one prescheduled business meetings between the buyers and the suppliers,’’ said organiser QnA International director Sidh N C.
The congress provides a platform for regional and international hotel chains, team building companies, DMCs, tourism boards, cruise companies and other travel and hospitality suppliers to meet more than 100 GCC corporations that plan business and MICE travel for their organisations.
The fourth edition will focus on the potential for outbound MICE and luxury travel from the Middle East.
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MICE Arabia Congress will be conducted in a prescheduled one-to-one meetings structure, which the delegates and sponsors have asked for.
The MICE Arabia Congress 2016 will be held from March 1-2, in Dubai at a location to be confirmed. The 2015 edition saw 1,800 meetings take place during the two-day period.
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