Established in 1998, Just a Drop was launched under the premise that a donation of £1 ($1.46) can help provide access to clean water for a child for up to 10 years.
The charity’s projects support communities through the construction of wells, boreholes, pipelines, hand pumps and latrines, and establish health and sanitation programmes for some of the poorest communities in the world. Its ultimate goal is to reduce child mortality by delivering clean, safe water where it is needed most.
“As well as providing a basic human right, this is a fantastic way to empower people in the community, with a local water and sanitation committee established and trained to maintain and repair the water system, thereby bringing new skills to Mpumpule’s inhabitants and developing local capability,” said Just A Drop head of fundraising and communications Brendan Hanlon.
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ATM 2016’s spotlight theme is mid-market travel, along with other highlights including spa and wellness, technology, halal tourism, business travel, technology, responsible tourism, shopping, aviation, culture and heritage, and adventure travel.
ATM 2015 witnessed a year-on-year visitor attendance increase of 15% to over 26,000, with exhibiting companies increasing by 5% to 2,873. Business deals worth more than US$2.5 billion were signed over the four days.
The show is set to take place at Dubai World Trade Centre from April 25-28, 2015.
Read the roundtable on responsible tourism in the January 2016 issue of Arabian Travel News, with the forthcoming roundtables on digital travel, spa and wellness, and mid-market travel in Hotelier Middle East.
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