Arabian Travel Market exhibitors worked together to raise more than US $30,000 for African water project, Just A Drop, focusing on the Mpumpule Community Borehole initiative in Zambia.
Jointly sponsored by ATM and WTM London, this is the first real-time project that Arabian Travel Market has worked on with Just a Drop, raising combined exhibitor donations of $30,632 from ATM 2015 and WTM London 2015.
Reed Travel Exhibitions, organiser of both annual travel trade events, has supported Just a Drop since 1998 and will once again ask exhibiting companies to donate a contracted nominal donation when signing up to participate at the 2016 industry showcase.
The project aims to provide the 160-person community with permanent access to clean and safe water from a dedicated borehole fitted with a hand pump.
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In addition, it will help reduce water-borne and sanitation-related diseases, and give local women and girls the opportunity to focus on their education, effectively cutting down on the time required to collect water from other sources.
"An estimated 4,000 children die every day from water borne diseases, and Just a Drop is committed to effecting meaningful lifelong change in the communities in which it is present.
"The tourism industry is also at the heart of communities around the world, and in supporting this initiative we are able to disseminate the message to an influential global audience, and hopefully accelerate this change for the future benefit of those in need,” said World Travel Market London and Arabian Travel Market senior exhibition director Simon Press.
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