The newly opened Palazzo Versace will play host to the MICE event. The newly opened Palazzo Versace will play host to the MICE event.

The 4th annual MICE Arabia Congress will be held from March 1-2 2016 at the Palazzo Versace in Dubai.

The MICE Arabia Congress attracts suppliers from all over the world to meet senior level executives from the GCC who are the decision makers for MICE and luxury travel activities. “The 4th edition of the congress will emphasise the opportunities for inbound and outbound business and luxury travel,’’ said Sidh N. C, director QnA International.

The congress will offer regional and international suppliers and decision makers from GCC corporate organisations as well as luxury travel buyers the platform to network, build relations and discuss commercial opportunities.

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The 2015 edition of the congress, held over 1,800 meetings with over 50 destinations represented at the event. “We have studied the success of our previous editions of the MICE Arabia Congress, and have put measures in place at the upcoming event to make the congress more productive for the delegates as well as the sponsors, thereby creating more opportunities to finalise deals,’’ commented Sidh N.C while speaking on what to expect at the event.

The congress will feature numerous panelists and keynote speakers, covering topics such as the outbound MICE segment from the GCC, global trends and challenges in MICE and the intricacies when dealing with high net worth clients, to name a few.