The proactive partnership between Qatar’s public and private sectors has been identified as a key element that could boost the country’s Meetings, Incentives, Conferences, and Events (MICE) industry, according to a top hospitality official.
“Qatar has everything. It is building itself and has become stronger and stronger. But the MICE industry is also a business. If you want to keep market share, you have to work hard for it,” Rotana president and CEO Omer Kaddouri told Gulf Times in an interview.
To establish itself as a top MICE destination in the region, Kaddouri added that Qatar must rely on both its public and private sectors to attract tourism and MICE-related activities to the country.
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“If you want more market share, you have to go over and beyond to fill up the convention centres, encourage the setting-up of international conferences here, and to prevent people here from taking business away from the country,” he said.
City Centre Rotana Doha general manager Joseph Coubat added that Doha “is taking the centre stage” and has transformed itself into a conference hub for cultural, sports, and other types of tourism-related activities.
Kaddouri also noted that Qatar is developing itself into a hub for all types of business models, stressing that these business models need to be sustainable in order to be successful, especially after the staging of the FIFA World Cup in 2022.
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