R Hotels, the owning company of both Ramada Hotel & Suites Ajman and Ramada Beach Hotel Ajman, recently announced the construction of a 182-key property in Ajman Corniche, also confirming the increasing demand of hotel rooms in the emirate.
And it’s not just the number of keys that are looking to increase. Source markets are being viewed even more strategically in order to counteract the Russian decline.
The SCTDA is looking to attract more tourists from the GCC countries and growing tourism source markets such as China, India and Europe through promotional campaigns. It also plans to open five overseas offices in China, India, Russia, Germany and Saudi Arabia in the current quarter.
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When it comes to Ajman, Al Nuaimi says while the emirate has traditionally relied on GCC tourists, it has singled out India as its target market. “India is one of the key potential international markets that Ajman will look to tap into in 2016. With over 30% Indians that make the UAE’s population, there is a large number of VFR (visiting friends and relatives) travellers that visit the UAE. Ajman in particular can target middle-income travellers from two-tier cities who would seek value for money accommodations and attractions.”
Ras Al Khaimah plans to attract 820,000 tourists this year, increasing to 900,000 in 2017. The RAK TDA is also confident it will hit the one million target that it set out to achieve by 2018.
In conclusion, 2016 will see the Northern Emirates add to its keys and further diversify its source markets in an effort to stand out as viable tourism destinations as an accessible option in comparison to the behemoths of Dubai and Abu Dhabi.
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