Hilton has rolled out a global discount programme for its HHonors members, the room discounts have been extended to travellers who book their stay either on the website, Hilton HHonors app and reservation call centers.
The offer is also valid through certain corporate travel partners and travel agents. This guaranteed discount is available at more than 4,500 hotels around the world.
Hilton’s new “Stop Clicking Around” marketing campaign – is dubbed as the largest ever launched in the company’s 97 year history, it claimed.
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“Our customers don’t need to worry about sorting through a dizzying array of websites, enduring hundreds of clicks and wasting hours of time. They can be assured that booking a room directly with us at any of our hotels doesn’t require extensive searching and price checking to find the best prices online,” said Geraldine Calpin, chief marketing officer at Hilton Worldwide.
“Last year, 57 billion Hilton HHonors Points – or more than 1.6 million free nights – went unearned because guests booked their stay through a third party,” said Mark Weinstein, global head of customer engagement, loyalty and partnerships at Hilton Worldwide. “There is a huge misconception that third parties always offer lower prices for our hotel rooms, which is simply not true.”
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