DMK is focusing on expanding its business in the dairy products sector, focussing on Oldenburger as a key export brand in the Middle East and Africa.
DMK managing director of MENA, India, Pakistan, Africa and South America Eusebio Gonzales spoke with Caterer Middle East about future plans to expand in the region.
“We are the largest dairy company in Germany, and we’re ranked in the top ten globally, our next objective is to focus on Middle East expansion,” Gonzales said.
“We were really focussed on European markets previously, but in our current position, the only way to expand now is to look internationally.
“We are targeting China, Africa and the Middle East; the decision to grow our company in this direction was made three years ago due to the continuing rapid growth of these markets.”
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“In the next few months we will begin packaging production here in Middle East, with full production moving here soon after.”
“We feel it is important to have a physical presence in all the locations we operate in – and in the Middle East we are really focussing our efforts on three core areas: branding, distribution and food services.”
Speaking of the countries DMK will target in its plans for the Middle East, Gonzalez said: “We believe Saudi Arabia, Oman, Lebanon and Jordan are key future markets for the company.”
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