The Qatar Tourism Authority (QTA) is set to promote its newly launched destination brand at ITB Berlin in Germany.
The Qatar Tourism Authority (QTA) is promoting its destination brand in Europe, in line with the Qatar National Tourism Sector Strategy 2030, following a 4% increase in European visitors in 2015.
The QTA considers ITB Berlin to be one of the most important events of the year for showcasing its tourism industry in the international market, according to a report by Travel and Tourism News Middle East.
'Our aim is to build on Qatar’s growing success in the European market, both by making new trade contacts and by reinforcing our existing relationships with tour operators, travel agents and media,' says QTA chief marketing and promotions officer Rashed Al Qurese.
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'We see the new brand as an important milestone in our ongoing efforts to establish Qatar among the world’s top premium destinations. The brand will provide a strong, memorable and consistent visual signature which the international travel trade and consumers will increasingly come to associate with the top-class quality standards they can expect in Qatar,' adds Al Qurese.
The QTAs strategy for 2030 calls for a major increase in visitor numbers from the present level of about 3 million a year to 7 to 9 million by 2030, together with the expansion of hotel accommodation and other facilities needed to cater to growing demand.
Total visitors to Qatar increased by 4% to 2.93 million last year - nearly double the number in 2009, when the QTA was first established.
Europe accounted for 437,122 visitors in 2015, with the UK (135,000), France (46,000) and Germany (39,000) ranking as Qatar’s largest source markets.
Qatar continues to develop the number of hotel rooms available, and now exceeds 20,000, with new projects in the pipeline.
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