Dubai-based luxury property developer and holding company Seven Tides International has added to its pre-opening team with the appointment of executive housekeeper, Ahmed Noureddine, for Dukes Dubai.
With more than 15 years’ experience in hospitality management and staff training, Noureddine has managed cost effective and efficient housekeeping operations for hotels and organisations around the world, including IHG Dubai Festival City, Rosewood London and the Andaz Hotel London by Hyatt, among others.
He speaks five languages – English, Spanish, Arabic, French and Portuguese.
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"The Dubai hospitality market is exceptionally competitive and positive online ratings are essential if Dukes Dubai is going to gain, retain and continue to grow its market share.
"Cleanliness will be at the very heart of our operation and I’m very pleased that in Ahmed we have an expert to head-up this vitally important division,” said Mete Atakuman, general manager, Dukes Dubai.
The appointment comes at a time when P&G Professional, a division of US multinational Proctor and Gamble, announced the findings of research carried out with hotel search engine Trivago to ascertain the potential impact of a hotel’s cleanliness on a guest's online review.
Over 60% of trivago’s users read online reviews before making their final booking decision and the feedback from trivago's own ‘Quality Test’, a mystery guest programme (genuine guests are given a cash incentive to complete a detailed questionnaire about their experience), indicated that 78% of guests expect an ‘above average' level of cleanliness and that if they rate a hotel as clean, they are more likely to give the hotel a high rating overall.
Moreover, an increase of one star rating in cleanliness is likely to improve the overall rating of a property by up to one star.
"That is quite a responsibility for all housekeepers to live up to. Through guest satisfaction, we are accountable not only for the cleanliness, but indirectly for the business performance and the reputation of Dukes Dubai. It is literally in our hands and that is something I will use to motivate every single member of the housekeeping team,” said Noureddine in a statement.
Opening in Q4 2016, Dukes Dubai is located on the trunk of Palm Jumeirah, with 279 guestrooms and 227 hotel apartments.
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