FRHI Hotels & Resorts (FRHI) has revealed plans for four new Middle East hotel projects, all expected to launch over the coming 12 months, reported Arabian Business.
The parent company for Fairmont Hotels & Resorts, Raffles Hotels & Resorts and Swissôtel Hotels & Resorts has termed the Middle East its fast-growing region, and will expect to open luxury properties in Saudi Arabia, Fujairah, Jordan and Sharm El Sheikh this year.
"Our pipeline growth in the MEAI and Saudi Arabia, in particular, remains a key focus for our world-leading luxury hotel brands," said Sami Nasser, senior vice president, operations, Middle East, Africa and India for FRHI.
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"Since our debut in Saudi Arabia over five years ago with our multi-branded hotel complex in Makkah, our brands have been well positioned to appeal to both business and religious tourism in this increasingly sophisticated travel market."
He said the company is targeting growth of 50% over the next five years in the region.
FRHI properties set to open in 2016 and the beginning of 2017 include Fairmont Riyadh Business Gate - Saudi Arabia, Fairmont Amman - Jordan, Fairmont Citystars Sharm el Sheikh - Egypt and Fairmont Fujairah - UAE.
The company said that looking beyond 2017, FRHI has a number of hotel development projects underway in markets like China and Africa which are set to open over the next five years.
The company added that it remains focused on international expansion for all three brands with particular emphasis on key markets in Europe, Asia, the Middle East and Africa. Openings include Swissotel Jeddah in 2017, Raffles Jeddah in 2018 and Swissôtel Al Khobar in 2020.
Mar 26, 2016 , Egypt
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