Dubai Corporation for Tourism & Commerce Marketing (DTCM) CEO Issam Kazim met with Hotelier Middle East to discuss the latest progress in Dubai’s tourism and hospitality sector.
Dubai Corporation for Tourism & Commerce Marketing (DTCM) has accomplished first quarter targets in 2016 by achieving 5% growth in arrivals, according to DTCM CEO Issam Kazim.
“If you look at the first quarter of this year you see again positive numbers. The growth has been at approximately 5%. This shows you that growth is here; I am confident that the concentration we are placing on this sector supports the overall strategy that we are pursuing.”
Mid-market hospitality has also demonstrated strong performance according to Kazim: “The misconception that required removing was that Dubai only offers five-star vacations, of course this is not true, there are very high quality three- and four-star properties here, with very high quality family attractions coming to the emirate too,” he said.
| Advertisement |
“The bigger news for us is that home-grown mid-market properties are coming up and proving to be very successful; it is really interesting to see the variety of hospitality options available today.”
He continued: “Budget hospitality doesn’t mean low quality hospitality – we have demonstrated that overall experience and service levels remain very high across all star-ratings in Dubai.”
Kazim highlighted the wider approach to attracting source markets to the emirate has resulted in growth from India, China and African markets too.
Dubai’s total accommodation portfolio also saw growth, with 676 establishments in operation as of March 2016, representing 98,949 rooms across all hotel and hotel apartment categories.
Search our database of more than 2,700 industry companies
