Hyatt has launched two new hotel brands – the Hyatt Centric and The Unbound Collection.
The announcement was made at the Arabian Travel Market, which took place last week in Dubai.
The Unbound Collection by Hyatt will have a global collection of independent stay experiences. The collection will include a portfolio of new and existing top tier and luxury properties.
The properties within The Unbound Collection by Hyatt will include historic urban hotels, contemporary properties, boutique hotels and resorts. Each property will have it own separate brand identity.
“With the Unbound Collection, guests know they can share in the one-of-kind experiences without compromising on the reassurance and loyalty programme we are known for,” said Tareq Daoud, regional vice president, Hyatt Sales Force – Middle East & Africa, Hyatt Hotels & Resorts, South West Asia
The first hotels to be a part of The Unbound Collection by Hyatt include The Driskill in Austin Texas, Hotel du Louvre in Paris, Carmelo Resort and Spa in Uruguay and Coco Palms Resort in Hawaii.
The Hyatt Centric is a full service lifestyle brand designed for business and leisure travellers.
The Hyatt Centric brand portfolio is made up of full-service boutique hotels with a service model designed to collaborate with locally known partners.
Designed for large groups of travellers, this brand caters to a multi-generational groups of travellers. The hotels will be designed as a hub connecting individuals to experiences that the destination has to offer.
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