Jones the Grocer is a food emporium stocking a range of specialty products, a signature walk-in cheese room, charcuterie and deli, all of which are in café setting.
JTG Holdings Ltd, the master franchisee for the Jones the Grocer brand in the MENA region, has purchased the global rights to the brand.
In a separate transaction, L Capital Asia has taken a significant minority stake in JTG Holdings, capitalising on the company for development of the Jones the Grocer brand internationally.
Another subsidiary of L Capital Asia has taken master franchise rights for the brand in various markets in North Asia, South East Asia, Australia and New Zealand.
JTG Holdings and Jones the Grocer CEO Yunib Siddiqui said: “Our franchisees and employees are our true partners and the most important element of our offering. This new development will bring better focus and new global opportunities to all stakeholders in the business.”
L Capital Asia chairman and managing partner Ravi Thakran added: “We have been investors in the Jones the Grocer brand since 2012. While our investment faced many challenges, we keenly observed the passion and professionalism with which Yunib and his team have built a successful franchise in the Middle East.
"They have made investments in a world-class infrastructure that is capable of supporting a global expansion of the brand.
"We are certain that as the new owners of the brand, they will do full justice to exploiting its true potential. We look forward to backing JTG Holdings, Yunib and the team in rapidly rolling out more stores on their own or with franchise partners in new and existing markets around the world.”
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