After a survey of UAE's hoteliers showing that a strong digital marketing strategy is of most interest, The Hotel Show 2016 is set to offer a masterclass to address their needs.
The survey was undertaken by dmg events to identify which topic would be of the most interest to UAE hospitality industry professionals in an external training course.
"Developing a Digital Marketing Strategy for Revenue Optimisation" is a certified training masterclass in partnership with Modul University Dubai, which will take place at the 17th edition of The Hotel Show Dubai 2016 on the first day of the Vision Conference.
Dmg events hospitality portfolio event director Gary Williams said: "In a digital world, there is no denying that digital marketing is here to stay. It should form an integral part of a hotel’s marketing strategy, at a time where the presence of a hotel’s brand profile is no longer enough to drive revenue.
"An adaptation of a more robust marketing strategy is now inevitable. Hotel reservations and associated experiences are some of the most popular subjects for online reviews; and this continuous stream of consumer-generated content is typically regarded as more reliable, unbiased and popular than the content produced by hoteliers.”
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Modul University, established in Vienna in 1908, with its Dubai campus in Jumeirah Lakes Towers set to welcome its first students this September.
Martin Kubler, lead lecturer at Modul University Dubai and CEO at sps:affinity, will conduct the training session.
He commented: "This masterclass will deliver insights and expertise needed by today’s hoteliers to optimise revenue through digital marketing channels including social media, mobile and web. The session will cover: strategies to optimise your hotel's online presence; Identifying and managing your online audiences; developing and managing online sales funnels; and current best practice in online and social media promotions."
The masterclass will be held on September 17, from 9.30am to 3.30pm, at the Dubai World Trade Centre.
Find out more and register to attend at: www.thehotelshow.com
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