Dubai Furniture Manufacturing Company LLC (DFMC) has opened its first Serta showroom in Riyadh as part of the company’s expansion plans and bid to attract the growing KSA market.
The new Serta showroom is located in Al Urubah Road in Al Wurud, Riyadh and will be managed by Arabian Bedding Trading Co., LLC, a subsidiary of DFMC. As inaugural offer, Serta is giving up to 40% discount on a variety of products.
Dubai Furniture Manufacturing Company LLC CEO Sundar Rajan said: “We are proud to announce the opening of our first Serta showroom in Riyadh, Saudi Arabia. This is a major milestone in the progress of our company which provides an opportunity for Serta to tap the potential of the Saudi Arabia market in the retail and hospitality segments.”
He added: “The global mattress industry has emerged as an important business category today. It is constantly growing with the offering of specialised products, product innovations with competitive prices.
DFMC continues to innovate and offer products that will provide maximum comfort and support to consumers who are quality conscious. By opening a Serta showroom in Riyadh, we hope to cater to the requirements of the KSA market for commercial or personal use.”
The new showroom will display a variety of Serta mattresses and sleeping accessories such as the Iseries mattresses which are designed to feel like traditional memory foam, but with a more comfortable, supportive and cooler sleep surface.
The Graphi Cool and Graphi Comfort mattresses manufactured using Graphinex technology, an advanced gel infusion technology that provides advanced pressure relief and more support for a cooler sleep and unchanging comfort will be offered on discounted prices. Both products use graphite-infused visco foam which maintains the optimal temperature on the surface of the mattress which helps achieve deeper levels of sleep without feeling moisture or sweat.
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