Spectacular new spa devotes large space to enable guests to sample products.
The soon to open Spa & Fitness Centre at Atlantis, The Palm in Dubai has set new standards for spa retail with an expansive space dedicated to product display and testing adjacent to the main reception.
As well as displaying a variety of products from Daniele de Winter, Naturopathica, Essie, The Art of Shaving and John Masters Organics, the area features washbasins and mirrors to encourage guests to actually try before they buy.
Director of spa services Louise Bunting said the retail area was one of the biggest she had seen.
"I'm very happy about that because it's so important from a spa perspective but we haven't done it to push sales and I don't want it to come across like that.
"Part of the spa treatment is recommending to the client what you've come across in the treatment and what you personally feel will benefit them. If the client takes that advice, they take it. It's part of a service," explained Bunting.
"When I go for a treatment, I expect the therapist to recommend something and I think that's what people are expecting now - they want to interact with the therapist more.
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