The UAE edition of the Monin Cup, a worldwide competition that brings together bartenders aged 27 or under to develop award winning drinks with Monin products, is set to take place in Dubai on October 23.
The search for creativity among the young bartender generation is at the heart of this competition, alongside the passion to discover new talents and latest trends in mixology, the French firm told Caterer Middle East exclusively.
Monin marketing manager Pierre Fraboulet said: "It is interesting for us, as Monin, to be close to the next generation of talented bartenders and we want to help them by giving them exposure, as well as the opportunity to show who they are and what they do."
Continuing, he added: "We receive messages from people who are above 27 who want to participate but we encourage them to, instead, help one of their bartenders out by being a mentor."
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The Monin Cup challenges competitors to create one cocktail and mocktail recipe each in order to impress a panel of judges.
To participate, please fill in the online registration form or download the form and email it to monincup2016@freshexpressint.com before October 4.
The final round, with all the winners from the various editions going head to head, is due to take place in France.
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