Mark Smith. Mark Smith.

A UK company that provides guidance to companies operating in, and buying from, the events and hospitality sector will open a Dubai office.

Grown-Up Solutions works with companies on the development of their own businesses, with the aim of identifying and maximising untapped potential.

Its office in Dubai, set to open in November, is required to better serve the firm's client base relating to the Middle East and support new business opportunities in the region, Grown-Up Solutions said in a statement.

Founded in 2014, the company's previous clients include a Premier League football club in the UK, for whom Grown-Up Solutions introduced processes that increased hospitality sales by 14% and spend per head by 26%.

It has also acted as an intermediary for merger and acquisition discussions, carrying out due-diligence work and representing one party as the local agent.

Company director Mike Smith said in a statement: "With my background in the Middle East it’s a natural extension to establish a presence in Dubai. The event and hospitality sector is already used to working internationally but with Brexit coming up there is an increasing opportunity for businesses in this sector to explore new opportunities and trade links.

"Opening the new office will enable us to offer enhanced services to our existing clients as well as giving us the opportunity to support new clients in the region."

Smith previously lived in the Middle East, holding management positions at Action Impact, Blink Experience and Showforce, delivering a temporary clubhouse at Abu Dhabi Golf Club, the first Red Bull X-Fighters events and promoting links between Showforce’s international offices.

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