Dunes Hospitality Group, General Manager, Faisal Abdul Rahman Dunes Hospitality Group, General Manager, Faisal Abdul Rahman

17. Dunes Hospitality Group, General Manager, Faisal Abdul Rahman

Dunes Hotel Apartments is the hospitality division of Al Harbi Real Estate. Its journey began in 2007 with its first property – Dunes Hotel Apartments, Muhaisnah, before expanding to include two additional hotel apartments in Al Barsha (2008) and Oud Metha (2011). Rahman, who is responsible for 165 employees, says his vision for the company is to add five more properties to the portfolio in the next three years.

The company is looking for new properties on a management basis, rebranding them as Dunes. There are no dates confirmed yet, but the brand is looking to capitalise on the growing mid-market in the United Arab Emirates. Rahman notes the influx of mid-market properties coming to the region has led him to strengthen his commitment to quality as he makes progress towards these goals.

Commenting on his leadership style, Rahman said: “I believe that people are our number one asset and my leadership style is one that is participatory and focuses on a shared vision. I have always been in the forefront when it comes to implementing initiatives and innovations and leading by example.”

His actions have made an impact on company profits too, he commented on the joint actions during 2015 having resulted in an increase in revenue by 10%. “Despite the challenging market environment, through our various ongoing sales and customer service initiatives, we have managed to maintain an occupancy of 80-90% across our properties.”

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