Qatar's month-on-month occupancy in November has increased, however its hotel rooms' yield was on the decline, according to Ernst & Young (EY), reported Gulf Time.
Hotels' rooms yield fell 6.9% to US $157 in November 2016 on a 11.2% decrease in average room rate to $212 despite a 4% expansion in occupancy to 73%, EY said in its Middle East Hotel Benchmark Survey.
"Hotel performance has been weak across the region due to slower economic growth; performance is expected to improve in December, in certain markets, as the holiday season attracts more tourists. It is anticipated that the hospitality market across the Gulf Cooperation Council (GCC) will continue to face downward pressure on occupancy and ADR (average daily rate) during most of 2017,” EY said.
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A new tourism strategy adopted by the Qatar Tourism Authority is aiming at attracting a bigger volume of tourists by growing the leisure segment and trying to capture more non-GCC arrivals, it had said.
Finding that Qatar is developing several tourism products throughout the country, such as eco-lodges and desert hotels, to diversify its offering and spread tourism density away from Doha, it had said “this diversification strategy should allow transferring travellers from airport transits to longer stays".
On year-to-date (YTD), Doha hotels' rooms yield had reported a 17.3% plunge to $136 as average room rate shrank 14.6% to $214 and there was also a 2% fall in occupancy to 63%, EY said.
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