Rolf Jan Van Zeyl, regional director of food and beverage, Arabian Peninsula, Turkey and Saudi Arabia, Hilton Worldwide. Rolf Jan Van Zeyl, regional director of food and beverage, Arabian Peninsula, Turkey and Saudi Arabia, Hilton Worldwide.

2. Rolf Jan Van Zeyl

Regional Director of Food & Beverage, Arabian Peninsula, Turkey and Saudi Arabia, Hilton Worldwide

Van Zeyl is responsible for the development and implementation of the F&B strategy across 46 hotels in the Arabian Peninsula, Turkey and Saudi Arabia, encompassing 90 restaurants and 65 bars. He started his career with Hilton Worldwide 17 years ago and five years after that, started working in hotel F&B before developing his skills in operations. Throughout his career, he has worked for Hilton Worldwide in six countries. This year, Van Zeyl started Hilton’s Extraordinary Bars programme to highlight its hotels’ ‘destination bars’ across the region and developed a system to monitor, and capture, qualitative social media commentary about Hilton’s oulets. In recent months, he has also underscored Hilton’s strategy of offering home-ground and leased outlets to ensure its properties are F&B destinations by finalising agreements with McGettigan’s and Trader Vic’s to open at Hilton Dubai Jumeirah Resort. In early 2017, Van Zeyl will reveal a project Hilton is working on with a high-profile Middle East chef for a brand new Levant-inspired concept, and continue to curate diverse F&B offers.

Bite-sized facts:

Number of years in the F&B industry: 27

Number of years with this company: 22

Number of years in this role: 0.8

Number of years working in the Middle East: 7

Number of people you are responsible for: Approximately 24,000

Number of F&B outlets in the Middle East: 166 restaurants and 117 bars

Nationality: Dutch

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