4. Stefan Breg
Director F&B, Europe, Africa, Middle East, Starwood Hotels & Resorts
Breg is director of F&B at Starwood for Europe, Africa & Middle East based in Dubai; a division with over 1200 F&B venues and $1 billion+ revenue. He currently oversees in excess of 340 venues based in the Middle East and leads the Starwood team in developing F&B openings — with 150+ new and refurbished venues planned in the next four years in the Middle East alone. The bulging portfolio includes such well-known F&B institutions as Buddha Bar, Barasti, Toro Toro, China Grill (all in Dubai) and Spice Market (Doha). Reflecting on the last 12 months, Breg told Caterer that one of his proudest achievements was the opening of Besh Turkish Kitchen at Sheraton Mall of Emirates, which is in a site that has to compete with 35 restaurants and is already beating targets. Looking forward, Breg's vision is for the organisation’s F&B operations to stand out and make it the number one choice for the broad.
Bite-sized facts:
Number of years in the F&B industry: 30
Number of years with this company: 1
Number of years in this role: 1
Number of years working in the Middle East: 16
Nationality: Slovenia
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