Hyatt Hotels Corporation has announced that it will double its portfolio of the Hyatt Centric lifestyle brand before the end of 2019.
The brand will continue to expand its international growth with locations expected in France, Japan, Qatar, Senegal, Australia, China and Turkey, among others, in the coming years.
Following the recent growth spurt of the brand in the US, at least 12 more hotels are expected to join the brand portfolio by 2019.
“Since its launch in 2015, the Hyatt Centric brand has proven to be one of our fastest-growing lifestyle brands,” said Hyatt global head of capital strategy and franchising Steve Haggerty.
“Our aggressive expansion plans for the brand were born out of a need to increase our brand presence where our guests travel most, and the hotels in the Hyatt Centric brand pipeline will allow us to meet that need and further connect with millennial-minded guests in the upper-upscale lifestyle segment,” he added.
The two hotels set to open in the Middle East are Hyatt Centric Istanbul, which is currently open and operating as Hotel Levent, it is expected to be rebranded in 2017 and Hyatt Centric Doha in 2018.
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