News

Canada Beef launches e-learning platform

Canada Beef has announced the launch of Canada Beef E-Learn, an electronic learning platform designed to train food service professionals on its brand. The programme, developed by the technical team at the Canadian Beef Centre of Excellence in Calgary, equips people with knowledge of the different cuts of the carcass. Robert Serapiglia, Canada Beef’s director of business innovation, says it would give learners the “confidence required to sell within the highest premium protein category”. Visit www.canadabeef.ca/canada-beef-centre-of-excellence/ to find out more.

MLA responds to growing demand for convenience foods

Meat & Livestock Australia (MLA) is responding to the growing trend for ‘on-the-go’ foods by launching ready-to-eat meal producing vending machines across Australia. The machines, which are being trialled at railway stations and universities across Australia and some locations in Europe, can heat single-serve meals such as lamb meatballs in massaman curry in two minutes. “The vending machines...value-add secondary cuts and provide convenient meals to time-poor consumers,” comments MLA’s Dr David Beatty, international business manager for the MENA region.

BRF founds halal-focused Dubai subsidiary

Brazilian meat and poultry giant BRF has launched a subsidiary dedicated to the halal market. OneFoods — previously called Sadia Halal — is headquartered in Dubai. Patrick Rohner, who is currently BRF general manager in MENA, will lead it. It has operations in more than 40 countries across MENA, Europe and Asia. Speaking about the new company, Pedro Faria, BRF’s global CEO, says: “By creating a local company to consolidate our operations in Islamic markets, we moved further up the production chain to get closer to our consumers, which should support the accelerated growth of OneFoods. The subsidiary’s operations are fully integrated, which gives OneFoods a unique position in terms of production costs compared to its competitors.”

Products

Food Source unveils Mulwarra grain-fed black Angus beef

A new meat range from Food Source is produced from “carefully selected, prime quality” black Angus cattle sourced from the east coast of Australia and grain fed for 120 days on selected rations, to produce a slightly marbled and tender meat. The 100% black Angus cattle is chemical, antibiotic and HGP-free, raised under stress-free conditions to ensure optimum shelf life and meat quality.

Tegel Chicken launches new rashers

Tegel Chicken has introduced a chicken rasher product, which it says is the answer to chefs looking to get the “crisp in their bacon”. “We’ve got chefs using this in everything from a five-star breakfast buffet to gourmet burgers and salads. For the health junkies out there, it is also a much healthier alternative to beef and veal bacon,” reports Katie King, Tegel Chicken’s regional manager for the Middle East.

New halal beef Jerky from Midamar

Midamar is responding to the demand among consumers for protein-based snacks with the launch of a halal beef jerky. The firm said the gluten-free and carb-free snacks “keep people fuller for longer”. The jerky contains no MSG, no organ meat, and no fillers. “Individual packets make Midamar Halal Beef Jerky a convenient snack for packed lunches, travelling, or anytime consumers want a savoury treat,” comments Sara Sayed, director of marketing and communication, Midamar.

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