Business France, the national agency supporting the international development of the French economy, unveiled the label “Made in France Made With Love” for the first time at Gulfood.
According to Business France, the new label is meant to convey the French food industry‘s values: "the quality knowhow, the passion and commitment”.
Business France director in the Middle East Marc Cagnard stated: “France is recognised for its technical expertise and high quality products, especially in the food sector, and the Middle East is an important market for us, with the booming hospitality & retail sectors. With UAE as a regional hub and a key economic partner for us, this is a step towards boosting our trade and economic relations. It is also interesting to note that the Middle East is one of the largest importers of French dairy products.”
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Exhibitors are grouped according to themes:
- Food specialities: 32 companies in the biggest French pavilion at the show located at Hall World Food - Sheikh Saeed hall.
- Dairy: 16 companies showcase their range of products at Dairy Products Hall - Hall 1.
- Beverages: a group of eight select companies reveal fresh and frozen products at Zaa’beel New halls.
- Meat & poultry: French culinary specialties brought to the Middle East market by six hand picked meat/poultry specialists on the Hall Meat and Poultry - Hall 3.
Of the US$ 8 billion (AED 29 billion) of French dairy produce exported around the world, over $400 million (AED 1.5 billion) is sold to the Middle East. In 2015, the UAE imported US$ 455 million (AED 1.6 billion) of food and beverage products from France.
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