Hilton has revealed that it has passed the milestone of 100,000 rooms trading across its Europe, Middle East & Africa portfolio.
In EMEA specifically, the operator has seen growth of more than 20,000 rooms in the past three years, with close to 40,000 rooms currently under construction and expected to open by the end of 2020.
Hilton senior vice president, developement Europe, Middle East & Africa Patrick Fitzgibbon said in a statement: "Reaching 100,000 trading rooms is a significant milestone for us as a company, particularly given the quality and breadth of Hilton’s portfolio in the region.
"Our development journey in EMEA continues to set the pace for the industry - with over 60% of our pipeline rooms already under construction.”
In 2016, 5,477 new rooms opened helped reach the 100,000 landmark, with more than 64,000 rooms in Hilton's EMEA pipeline. Out of this, approximately 50% of the pipeline is located in the Middle East & Africa.
Fitzgibbon added: “In the last decade we have introduced five new brands to the market which have allowed us to kick-start growth in a variety of segments, with our mid-market and economy brands now trading or under development in more than 200 locations."
Just last year, Hilton Worldwide vice president development Middle East & North Africa Carlos Khneisser told Hotelier that the Hilton Garden Inn and Hampton by Hilton pipeline in the MENA region is set to triple in the next two to three years.
Fitzgibbon said: "We have also successfully launched our collection brand, Curio, as well as continuing to build our core Hilton brand and luxury offering." The brand recently opened its first Middle East property in Doha.
"Owners of our hotels were rewarded with the highest occupancy rates recorded in our history across the globe last year, 2017 is set to be another milestone year for Hilton in EMEA," he concluded.
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