Wanders’ design for the Mondrian Doha weaves together traditional elements of local Arabic culture including Arabic calligraphy and souqs, alongside the designer’s own design creations for the hotel. Elements custom designed by Wanders for the Mondrian Doha include giant columns with golden eggs, a ‘tree of life’ comprising flowers, falcon video art, a giant shisha, desert patterned carpets, stained glass and mosaic tiling. Further design highlights at the hotel include a stained glass dome skylight on the 27th floor, and a four-level high spiral staircase, a sculptural art piece providing the visual illusion of stairs reaching to the sky, and which acts as a focal point of an atrium leading guests up to a viewing platform of Doha’s city skyline.
Such a design-led property is surely positioned as a magnet for social media in today’s mobile device-driven world and Balcik confirms this, saying of the hotel’s social media strategy: “In today’s industry, everyone is mobile. The importance of social media is vital and our main objective for Mondrian Doha is to be as consistent as we can throughout our social media channels and online promotions and to keep up with the latest tools and trends in the digital and social media world.”
He continues: “Our strategy for social media will be based on our millennial consumer market. It will highlight our F&B and ESPA promotions more than anything. Our content will be more on lifestyle than be regular advertisements, focusing on our main passion points.”
The Mondrian Doha will feature a number of room categories, including two-storey penthouse suites, a bridal suite with its own 24-karat gold sculpted lift with direct access to the hotel ballroom, studio suites, one and two bedroom suites plus a range of standard guestrooms, some of which come with outdoor private terraces and gardens. Ranging in size from 48.2 to 849 square metres, all guestrooms and suites allow for flexible configuration. All of the property’s rooms and suites feature miniature artworks, furniture by Wanders and Swarovski crystal chandeliers.
The Mondrian Doha will operate eight restaurants and bars, including a number of offerings being introduced for the first time in Qatar. The hotel will be collaborating with international chefs who will be bringing their concepts to the property. These include celebrity chef Wolfgang Puck, who will be introducing Cut by Wolfgang Puck to the region, and Japanese chef Masaharu Morimoto who will introduce Morimoto Doha, the first eponymous Morimoto outpost to open in the Middle East. In addition, the hotel will showcase the offerings of New York City’s Magnolia Bakery, the Doha outpost of which will be located in the hotel’s lobby, as well as a number of other food and beverage concepts, including a Qatari restaurant, a burger restaurant, a cigar lounge and a shisha terrace.
For wellness and recreation, Mondrian Doha will house a 2,000m2 spa spanning across an entire floor. Features of the hotel’s ESPA include separate areas for men and women, eleven treatment rooms and hammam facilities as well as specialised areas for disabled guests. Fitness, facial and beauty treatments, alongside a hair salon, will be on offer for hotel guests.
A multi-purpose ballroom, measuring 2,000m2, one of the largest in Qatar and which can accommodate up to 1,500 guests, will be the centre piece of the hotel’s banqueting and conference facilities. The ballroom comes with a VIP bridal suite with 15 metre high columns, and a grand staircase ideal for brides seeking a sweeping entrance. Mondrian Doha also has a dedicated floor for meeting and conference facilities, with five meeting rooms.
Mondrian Doha has confirmed in a statement that more hotel facilities will be opening in the near future, including an entertainment floor complete with a nightclub, an indoor pool and skybar, in addition to a flower and retail store.
Balcik is optimistic about the hotel’s business prospects when it opens, saying in summary: “Mondrian Doha represents exactly this — you need never leave this luxurious destination hotel as we have all your desires catered to.”
“I am sure that once open, the Mondrian Doha will be a marvellous display of beauty, design and distinctive hospitality offerings for the most discerning of travellers as well as local guests in the city,” he concludes.
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