Jad Asaad
Marketing manager, Horeca Trade

Why is it important for you to support the Caterer Middle East Awards?

We believe that supporting the Caterer Middle East Awards as a foodservice partner is a perfect way to develop our relationship and strengthen the bond within the F&B industry. Through this exclusive sponsorship, we wish to showcase our growing portfolio of brands and their benefits to potential and existing customers, while at the same time, enhancing our profile.within the industry.

What are you most looking forward to at the event?

What we are looking forward the most is to meet the professionals who are behind the success of the best food and beverage outlets in the region and who make the culinary scene in the Middle East one amongst the most exciting in the world.

Which F&B trends will be popular this year?

Brunch. For us, this trend has taken the region by storm. It is not about a simple cup of a coffee and a croissant, but about savouring the best appetizers, the most exquisite risotto, the most delicious beef, and the finest desserts — all in one place.

Is there any news we can expect from your company in the next 12 months?

As always, Horeca Trade has set high expectations for the year. Striving towards excellent customer service is one of our main focuses, as well as widening our portfolio further and increasing our presence in the market.

Story continues below
Advertisement