Movenpick Hotels & Resorts has launched the 'Little Birds Club' initiative as part of its ‘Mövenpick Family’ programme.
Mövenpick Hotels & Resorts is introducing a programme of fun and educational activities with a local flair, dubbed 'Little Birds Clubs', at its in-house kids' clubs in properties around the world, including the Middle East.
From cooking and dancing classes with a local twist, to eco trails, bird-watching and much more, children and their families are being invited to try a roster of signature ‘Little Birds’ experiences, which complement the existing kids’ club activity schedules and are meant to encourage youngsters to "spread their wings", a statement from the hotel group said.
This Little Birds Club initiative is part of the recently-launched ‘Mövenpick Family’ programme, which is designed to help parents focus on creating family memories during their stay.
Targeting young guests aged two to 12, the Little Birds Club programme, which is available at all Mövenpick properties with in-house kids’ clubs, focuses on five areas:
- Local flair activities to help young guests learn about the local culture through art, craft or music;
- Family activities that encourage parents and their children to have fun together such as dance classes or fitness challenges;
- Environmentally-friendly activities that promote the importance of protecting the planet, which are aligned to Mövenpick’s corporate social responsibility programme ‘Shine’;
- Cooking classes that provide fun food experiences and promote the new Power Bites healthy kids’ menu;
- A library packed full of children’s books, which young guests can borrow and read in their hotel room at their leisure.
In North Africa, Little Birds experiences range from Nubian dancing and henna tattoo painting at Mövenpick Resort Aswan and Bedouin-inspired arts and crafts at Mövenpick Resort Taba, both in Egypt, to using recycled materials to design toys, plus garden tours at Mövenpick Hotel Mansour Eddahbi Marrakech, Morocco.
In Jordan, Mövenpick Resort & Residences Aqaba is teaching children Arabian Dabke dance steps, offering live sand art demonstrations and educating them about Red Sea marine life, while at Mövenpick Resort & Spa Tala Bay Aqaba, the itinerary includes organic garden tours, painting classes and the ‘Famolympics’ where all family members tackle pool and beach obstacle courses together.
In the Middle East, young guests are treated to beachside bird-watching at Mövenpick Beach Resort Al Khobar, Saudi Arabia and arts and crafts sessions at Mövenpick Ibn Battuta Gate Hotel Dubai.
The Little Birds Club is one of five new facets of the ‘Mövenpick Family’ programme. The other four are: special room discounts; the Power Bites healthy kids’ menu; complimentary on-demand baby essentials; and other amenities and services ranging from kids’ TV channels to babysitting.
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