A vast range of international products are set to launch in Dubai at this week’s The Hotel Show (September 18-20, 2017) from 40 different countries.
The 18th edition of the annual hospitality event is allowing hoteliers and their guests to tailor hotel stays like never before.
Newly introduced to luxury hotels across the Middle East, a range of products from the UK are said to predict a guest’s mood to allow hotels to cater a tailor-made, sense refining experience, with the aim of ‘transforming’ negative energy.
Neom Organics London operates under the belief that ‘your body knows best what your mind needs’. Their Scent Therapy Test is now being used by hotels across the region to identify and realign a guest’s underlying wellness imbalances.
It works by smelling four different scents. In just ten seconds, the person will be naturally drawn to one of the aromas. Their choice indicates the emotion the subconscious believes needs reawakening, and their hotel stay will then be geared towards that smell.
“There many ways to implement Neom Organics, for example as part of the welcome, guests are encouraged to smell unmarked fragrances from the ‘Scent Therapy’ board,” explained Soraya Jouzy from Pearl Tree, the regional distribution partner of Neom Organics, responsible for bringing the brand from the UK to the Middle East.
Neom has created a range of products that not only smell great but also have true therapeutic benefits for the mind and body, helping to transform the way people feel.
Created by Nicola Elliott, a trained aroma therapist and ex-magazine journalist, Neom Organics is a fastest growing wellbeing brand in the UK.
Also debuting at The Hotel Show Dubai 2017 is YouBed, a customisable hotel bed from Sweden that has been making an impact on hotel guests in Europe.
By using a hand control, hotel guests can easily decide for themselves how firm or soft they prefer their bed to be set. The innovation has already been picked up by Mövenpick Hotels & Resorts for their European hotel portfolio, and is soon to launch in the Middle East.
An innovative sleep system making an impact on the hospitality industry in Europe and Asia also set to launch in the Middle East at The Hotel Show Dubai 2017 is FreshBed.
Scientifically proven to improve sleep by up to 50%, FreshBed uses a system that features several patented technologies which enable users to set the temperature under the duvet to their preferred levels.
“FreshBed is an innovative system focused on delivering the perfect climate under the duvet. A guest or hotel employee can set temperature and ventilation to the guest’s personal preference within the thermos-neutral temperature zone. From experience, we find that women prefer the temperature under the duvet to be slightly higher than for men.
Filtering air from its base, it quietly delivers the air to the body through an ergonomic mattress. The air that is released to the guest to breathe in is free of pollen, dust and pollution as 99.97% of particles are kept at bay.
Neom Organics, YouBed, and FreshBed can be discovered for the first time in the Middle East at The Hotel Show Dubai, September 18-20, 2017, at the Dubai World Trade Centre (Halls 1-6), co-located with The Leisure Show (Halls 7-8) – both part of Dubai International Hospitality Week.
The Dubai Tourism endorsed event, organised by dmg events and the Dubai World Trade Centre (DWTC), is expected to attract more than 50,000 visitors.
The three-day event encompasses six hospitality and foodservice trade shows under one roof: The Hotel Show and The Leisure Show, owned and organised by dmg events; GulfHost, The Speciality Food Festival and SEAFEX Middle East owned and organised by DWTC; and yummex ME, jointly organised by DWTC and Kölnmesse.
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