Stephen Bennett, general manager, Pulsar Foodstuff
Why do you believe it is important for you to support the Hotelier Middle East Awards this year?
It is very important for Pulsar Foodstuff to support events such as the Hotelier Middle East Awards 2017, as it allows us to stay in direct contact with our target clients and, hopefully, introduce ourselves to potential new customers, many of whom attend such events. It is also important, during difficult and testing times, not to get dragged down by the negativity that can cause many companies to go backwards. We utilise such events to push forward, introduce new products and ideas, and, overall, enjoy the spirit of the hospitality sector.
What is your latest offering for the hospitality sector in the region?
We have recently invested in a new range of low-cost packaging, in order to meet the needs of a changing market that is seeing an increasingly large number of mid-range hotels entering the region. As a leading supplier of in-room snacks to the hotel industry, we want to ensure that all hotels have the opportunity to increase their brand value and enhance the customer experience.
TEL: +971 50 476 0068 ∙ EMAIL: stephen@pulsarfoodstuff.com ∙ WEB: www.pulsarfoodstuff.com
Joanne Cook, managing director, SIAL Middle East
Why do you believe it is important for you to support the Hotelier Middle East Awards this year?
Simply because the Hotelier Middle East Awards offer the perfect opportunity to position our brand in front of the crème de la crème of the regional hospitality industry. As an annual event defining innovation in the food, beverage, and hospitality industry, it is important for SIAL Middle East to be associated with these awards, which recognise excellence and innovation in the hospitality industry.
The Hotelier Awards provide a perfect platform for us to present ourselves to the industry before the event, network while attending the excellent gala dinner, and further instil the idea of attending SIAL Middle East with post-show coverage.
What can the hospitality industry in this region look forward to when it comes to the 2017 edition of SIAL Middle East?
With innovation at the core of every SIAL event around the world, SIAL Middle East continues to bring something new and exciting each year — with 2017 being no exception.
HoReCa is a key focus for this year’s event and the hospitality industry will have an opportunity to meet leading suppliers from around the world, including new pavilions from Brazil and the European Union. La Cuisine will feature a special competition that includes preparing an Arabian buffet feast. This competition will ensure the promotion of Emirati cuisine and showcase Arabian hospitality. The buffet will be prepared by a team of two chefs and a helper, and will be presented as a traditional Arabian wedding feast within a VIP restaurant set-up at the event.
Also returning once again to La Cuisine is the Africa and Middle East Global Chef & Pastry Chef Final, which will serve as the qualifying round for the Global Chef & Pastry Chef finals, to be held in Malaysia in 2018.
TEL: +971 4 342 2771 Ext: 103 ∙ EMAIL: r.mustafa@sialme.com ∙ WEB: www.sialme.com
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