Inna Gernega, PR & marketing director, Radisson Blu Hotel, Dubai Deira Creek

Inna Gernega has created successful PR activities that brought in six industry recognised awards for the hotel. She launched 15+ campaigns for the hotel, each driving a positive ROI. Her press clipping conversion rate 100% with PR value within the millions each year. Her efforts have also seen a month on month saving in media budget, with an overall yearly reduction at 30% driven by more efficient, effective and tailored campaigns, and leveraging her effective professional network.

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