Tarik Achab Zekri, director of marketing, Le Royal Méridien Abu Dhabi

Tarik Achab Zekri successfully created, launched and marketed the first leisure room package for Le Royal Méridien Abu Dhabi during the summer (2 months) and generated a huge increase on revenue for rooms in comparison with last year and indirectly an increase on F&B revenue. He secured and Negotiated, for two years in a row, an exclusive partnership with Cordon Bleu Paris and Alliance Française Abu Dhabi to prepare a gourmet gala dinner with Eric Briffard, a Michelin-starred chef and the hotel’s culinary team, which generated not only revenue to the F&B department but also a huge PR success around the hotel and brand awareness. He created and launched a permanent concept for the hotel lobby (Le Méridien Hub), generating PR awareness and empowering local artists.

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