Peter Baumgartner, Etihad Airways chief executive, signs the partnership with Saif Saeed Ghobash, director general of the Department of Culture & Tourism, Abu Dhabi.
Louvre Abu Dhabi signed up its first platinum partner, Etihad Airways, ahead of its official November 11 opening on Saadiyat Island, Arabian Business has reported.
The partnership will entail Etihad and Louvre Abu Dhabi collaborating on areas of brand partnership, marketing, social media, public and media relations, events and exhibitions, cultural exchanges, cargo support, inflight programming, and travel trade support.
Etihad Airways’ destination management company, Hala, will also team up with the museum in creating Abu Dhabi tour packages.
Saif Saeed Ghobash, director general of the Department of Culture & Tourism – Abu Dhabi, said: “This important partnership comes at an exciting time as we prepare for our grand opening next month.
"Louvre Abu Dhabi and Etihad Airways not only bring people from around the world to Abu Dhabi, but they are both universal in nature. For the museum, this idea of universal is about understanding human connections from the beginning of time until the present through art.”
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Peter Baumgartner, Etihad Airways' CEO, added: “Louvre Abu Dhabi is a universal institution showcasing the achievements of mankind in art, in culture, in humanity – a beacon welcoming visitors to these shores for generations to come.
“Etihad Airways and Louvre Abu Dhabi are two leading characters in the same story and we share a deep bond. As the national airline of the UAE, flying from Abu Dhabi to the world, we are also a universal connector of people.
"Together with our partners at Louvre Abu Dhabi and the Department of Culture & Tourism – Abu Dhabi, we are committed to bringing guests from across our global network to our home, and to co-creating experiences which will showcase this magnificent museum.”
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