Dubai Cruise Tourism officials with other members of the Cruise Arabia delegation at Seatrade Europe.
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has stepped up efforts to cement and enhance the emirate’s position as the “Cruise Hub of the Region”.
Dubai Tourism exhibited at Seatrade Europe, held in Hamburg last month, under the Cruise Arabia banner, which brings together the tourism authorities of Dubai, Abu Dhabi, and Bahrain under a unified stand with the goal of promoting the region as a whole, improving business sustainability and development. Dubai Tourism’s latest promotional drive was aimed at attracting more cruise tourists, specifically from Europe and India.
The Dubai delegation at Seatrade Europe was headed by director of Dubai Cruise Tourism Jamal Humaid Al Falasi and joined by other Dubai government entities and private sector stakeholders.
Commenting on Dubai Tourism’s latest cruise activities, Al Falasi said: “Our participation at Seatrade Europe came at the opportune time when cruise lines traditionally hold their discussions with destinations and service providers to plan for the subsequent seasons. We are pleased to have participated in the event under the Cruise Arabia banner, as it underlines the members’ commitment to further develop the cruise tourism business in the region. We also appreciate the support of the government entities and private companies that joined us to promote Dubai as a leading cruise destination at the event.”
Seatrade Europe is a global biennial event for cruise tourism that allows industry professionals and government and private sector organisations and companies to showcase their destination offerings and discuss mutual cooperation and ways of promoting their respective cruise tourism industries.
Dubai Tourism’s participation at Seatrade Europe followed a series of roadshows held in July, stopping in five Indian cities, namely Bengaluru, Chennai, Pune, Ahmedabad and Mumbai. The events offered delegation members the opportunity to network with Indian travel trade partners and the media, in collaboration with Costa Cruises, MSC Cruises and Royal Caribbean Cruises.
The number of Indian visitors to Dubai crossed the one million mark for the first time over a six-month period between January and June 2017, registering an increase of 21% over the same period last year. To encourage more Indian tourists to visit the emirate, the UAE has extended visas-on-arrival to Indian nationals with a valid American visa or 'green card'.
Dubai had over 625,000 cruise tourists visiting the city during the 2016/2017 season, reflecting an increase of over 15% when compared to the 2015/2016 season. The emirate has set a goal of attracting one million cruise visitors to the city by the 2020/2021 season.
Dubai Tourism’s roadshows in India and participation in Seatrade Europe have given the travel trade in the relevant markets a better understanding of Dubai’s cruise industry and the viability of taking a cruise trip from Dubai or a pre- or post-cruise stay, facilitated by the multiple entry UAE visit visa, which is exclusively available for cruise tourists at a nominal fee.
Dubai is the winter home port for multiple international cruise lines operating regular itineraries out of Dubai ranging from five nights, seven nights to 14 nights and longer. The destination is opted by over 20 cruise lines for their ships' passenger exchange for their international and world cruise itineraries.
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