1. Olivier Granet
Managing director and chief operating officer, AccorHotels Middle East and Africa
“AccorHotels is recognised as a worldwide leader in the economy and mid-scale segments – a title we have upheld here in the Middle East since we entered the market over a decade ago,” managing director and chief operating officer Middle East and Africa Olivier Granet tells Hotelier Express.
With the establishment of AccorHotels’ new lifestyle division in February 2017, the group followed up by unveiling its first lifestyle hotel in the region, signing the 201-room and 80-residence Mama Shelter in Business Bay, Dubai. The group celebrated the opening of four economy and mid-scale segment hotels in March 2017 alone. Brand highlights include the reflagging of a Sheikh Zayed Road landmark in Dubai, which elevated the profile of the group’s Mercure brand, as the 1,015-key Mercure Dubai Barsha Heights & Apartments marks the largest Mercure hotel in AccorHotels’ global network. The group’s economy ibis Style brand achieved milestones with debut openings in Bahrain and Makkah. Not to be outdone, the group’s signature mid-scale brand, Novotel, was responsible for securing the largest footprint for AccorHotels in the region, surpassing 30 operational and pipeline properties in 2017. These included the signing of signature Novotel projects in Egypt and in Dubai, with locations at Burj Khalifa and Palm Jumeirah, the latter being the first mid-scale project to have direct beach access at the Palm.
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