The UAE's 'Project: Aloft Star' winner Stephon LaMar (centre) with (left to right) Virgin Radio's James, Sony Music Entertainment Middle East general manager Mike Fairburn, Maz from Virgin Radio and DJ Bliss.
After performing live accompanied by a guitar, Stephon LaMar emerged as the 2017 winner of Aloft Hotels' inaugural 'Project: Aloft Star' music talent search, in collaboration with Sony Music Entertainment Middle East, during the competition finals held November 10, 2017 at Aloft Abu Dhabi.
LaMar competed against the other finalists, Yousef Khalil, Iva Georgieva and Danny Aridi, that evening.
The panel of judges included Mike Fairburn, general manager of Sony Music Entertainment Middle East, artist DJ Bliss, and Maz and James from Virgin Radio 104.4.
LaMar wins a distribution deal from Sony Music Entertainment Middle East, as well as a styling session, the chance to record his own music video, a mentoring session with industry producers, lyricists, choreographers, and more, including multi-platform publicity opportunities in the region.
Aloft Hotels' 'Project: Aloft Star' annual competition to discover musical talent kicked off on October 1 when, bands, artists, and songwriters based in the UAE submitted original song compositions. After receiving over 130 submissions, three of the four finalists were selected by judges while the fourth was voted in by the public.
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