With the number of Chinese outbound tourists expected to double from 2016 to 2022, WeChat, China’s leading social communication app wants to jump aboard and keeps its 490 million plus daily customers engaged even while they’re abroad.
App users can learn the culture and the history of each city via photo and audio guides and even explore attractions and shopping areas through WeChat’s immersive experience.
Dubai Tourism senior manager Hoor Alkhaja said: "The team and I are pleased that Dubai is one of the first three cities to be featured as part of this exciting new venture, because the 'Experience Dubai' programme is good news for Chinese travellers as it will make discovering Dubai and getting the most out of your Dubai trip easier than ever."
Besides Dubai Tourism, the programme has also partnered with Visit Britain and Tourism Australia.
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