05. Natasha Sideris
South African
Managing Executive, Founder and Creative Director, tashas
It wasn’t her intention to become a restaurateur but she soon realised it was her calling. With a love of food, interior design and hospitality, Sideris originally set out to build a small cafe in Johannesburg, South Africa. At the time, she had no idea that the brand would grow to where it is today with a bestselling cookbook and further expansion planned in the Middle East as well as the UK, US and Australia.
There are two tashas cafes in the UAE and the most recent addition to the group, Flamingo Room by tashas, opened this year in Dubai.
Sideris has shown how the tashas brand, a café concept, can be elevated to a new dining experience in Flamingo Room by tashas, exemplifying the elasticity of the brand and growth potential of the business.
Sideris’ vision for the company is to continue expanding in the Middle East, as well as to open in other major international cities such as Los Angeles, Sydney and London, with both the tashas and the Flamingo Room by tashas concepts.
NUMBERS GAME...
Number of years in the F&B industry: 22
Staff: 300
Number of outlets in the Middle East: 03
Coming soon: tashas Al Jalila – March 2018 , tashas Galleria 2 - end of 2018, Avli by tashas – mid 2018
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