02. Emma Banks
British
General manager, Jumeirah Restaurant Group
At Jumeirah Restaurant Group (JRG), Emma Banks currently oversees more than 25 existing F&B venues and international franchises across the board, from operations to development, and is responsible for new concept development and execution. While overseeing leading Dubai venues including Pier Chic, Pai Thai, Al Nafoorah, The Agency and The Noodle House, her industry knowledge and flair for brand concept development has seen her introduce new concepts including Perry & Blackwelder’s and Flow, the healthy eating hub at Jumeirah Emirates Towers. In fact, Banks was runner up for the Lifetime Achievement Award at the Caterer Middle East 2017 Awards.
In 2018, Banks is focused on repositioning three legacy brands; The Noodle House which relaunched in 2017, as well as relaunching two well-loved brands. Other priorities include opening various new outlets and continuing to develop her team, driving profitable growth and supporting the 2020 F&B vision.
NUMBERS GAME...
Number of years working in the Middle East: 05
Number of years working in the F&B industry: 20
Staff: 600
Coming soon: The relaunch of three legacy brands
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