04. Elias Madbak
American
Director of operations, RMAL Hospitality
As the director of operations for RMAL Hospitality, Elias Madbak is responsible for over 275 employees, 20 managers and AED 95million ($US 26million) of revenue relating to the group’s restaurants (Wagamama, Trader Vic's, Frankie's, Ten Street and MPW Steak House). Prior to joining the team Madbak orchestrated the global launch of the Habit Burger Grill, one of the fastest growing fast casual dining concepts in the world and was part of the team that brought The Cheesecake Factory to the GCC.
Having joined the group at the beginning of the eight months ago, and immediately recognised the under development of Wagamama Madbak secured a flagship location at The Dubai Mall with a fountain view, which is projected to break sales records for Wagamama and deliver 100% growth for RMAL in less than one year. Madbak also secured the entry into two new markets — Abu Dhabi and Sharjah for Wagamama, doubling the number of units, in less than a year. In just six months, Madbak implemented a training programme, inventory controls, ERPs, KDS systems and a call centre for deliveries, turning negative sales growth into positive LFL sales. In 2018, the company will launch two Marco Pierre White brands and prepare them for worldwide franchising.
NUMBERS GAME...
Number of years working in the F&B industry: 19
Operational outlets: 10
Staff: 275
Coming soon: Wagamama- Flag Ship- Dubai Mall Fountain View- Jan 28, 2018 Wagamama Sharjah (new market) University City- March 26, 2018 Wagamama- Abu Dhabi Mall-TBD New York Italian by Marco Pierre White(MPW)- TBD Mr White's Burgers by Marco Pierre White(MPW)-TBD
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