08. Manhal Nasser
Jordanian
Group CEO and co-founder, AWJ Investments
Armed with years of experience and a track record of proven performance, Manhal Naser is responsible for providing the overall leadership and strategic management for AWJ Investments.
Operation: Falafel, Awani, Catch22, Chicks n Friends, Smoky Garden, Smoky, Yalseh, Surf Bite, Xenia Lounge, Awani and Catch22.
He is a recognised leader in the F&B industry with a well-rounded expertise ranging from concept design to multi-unit development, having led to the successful international expansion of multiple brands. Naser’s eye for talent and his passion as a leader have been the driving forces behind the rapid growth of the AWJ team to over 1,000 employees in four years.
Nasser revealed that the company plans to move into the European and US markets, exceeding 400 units in the next two years across the world.
Nasser said:“It is an aggressive plan and we will make every effort to make Operation Falafel a world-renowned brand. My dream is to see it everywhere I go.”
NUMBERS GAME...
Number of years working in the Middle East: 20
Number of years working in the F&B industry: 10
Staff: 1000+
Upcoming projects in 2018: UAE 7 outlets, KSA 8 outlets, USA 2 outlets
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