The ambiance at Bleu Blanc is rustic. The concept by chef David Myers will focus on French cuisine and is reminiscent of a Provenalstyle farmhouse.
Business Unusual
Renaissance Downtown Hotel, Dubai has all of the brand’s quirky experiences, including ‘Evenings at Renaissance’ where guests can connect and socialise. For the true social discoverer, the hotel’s ‘Navigators’ will help guests navigate the neighbourhood by highlighting hidden gems and handpicked local discoveries. Additionally, the hotel will also open an all-suite spa concept — Six Senses Spa — this year, which will feature six treatment suites, each dedicated to a different sense: sight, sound, touch, taste, smell and intuition.
Realising the importance of social media and creating a buzz in a market where travellers are heavily reliant on what is happening on their social feed, Renaissance Downtown Hotel Dubai even has a dedicated social media executive to make sure the hotel’s social media handles are up to date.
And according to director of sales and marketing Jeannette Smit, hotels have come a long way from the traditional formats of sales and marketing that was practiced in the old days. “Nowadays people are much more into social media and we need to be focused more on the social part of our business,” Smit adds. “It’s just the way things are and the way the industry has moved.”
In keeping with its motto of ‘Business Unusual’, the opening night concert had a private concert with music superstar Gwen Stefani, which followed a recent announcement of a global partnership with Universal Music Group, which will see the brand bring its music series to the UAE. Members of Marriott’s loyalty programmes, Marriott Rewards, which includes The Ritz-Carlton Rewards and Starwood Preferred Guest, are able to redeem their points for the Ultimate Fan Experience packages around the concerts.
Stefani’s concert quickly found itself the subject of considerable buzz throughout Dubai, particularly on social media. In Zeolla’s words, the concert did what it was designed to do: tell the world that the Renaissance Downtown Hotel, Dubai is open and waiting for customers.
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