Rove Hotels has been going around Dubai with its 'Roving Bus of Happiness' to celebrate the official United Nation’s International Day of Happiness on March 20, 2018 and support the UAE vision to be among the happiest countries in the world, said a press statement.
From March 16-20, 2018, the bright double-decker 'Roving Happiness Bus' has been travelling around Dubai to locations including Al Seef (March 16), La Mer (March 17), The Beach (March 18) and The Dubai Mall (March 19-20). The brand's chief happiness officer (CHO) Happyness Chipote has been joining Rovesters who, according to the statement "will be giving a round of happy high fives and good vibes to everyone and instill happiness among UAE residents".
They will be joined by The Courtyard Playhouse, Dubai whose performers will put on a show every 30 minutes, and DJ Bliss, who has curated a playlist for the occasion.
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Rove Hotels corporate director Paul Bridger said in a statement: "The International Day of Happiness is an amazing way to recognise the importance of happiness in the lives of people around the world. We are excited to spread some positive vibes around among our Rovers (guests) and Dubai residents with our team, and are thrilled to take part in this incredible initiative that supports the UAE’s vision to be among the happiest countries in the world."
The UN International Day of Happiness “recognises the pursuit of happiness is a fundamental human goal and the need for a more inclusive, equitable and balanced approach to economic growth that promotes sustainable development, poverty eradication, happiness and the well-being of all peoples".